Amsterdam takes a stand against overtourism

The Netherlands tourist board has announced it’s adopting an approach of destination management over destination promotion as mass tourism threatens to overwhelm the city.

Amsterdam has an international reputation as a city of tolerance. However, this tolerance is waning as locals feel that certain tourists regard the city – with its red light district and cannabis cafes – effectively as a playground for adults. The anti-social behaviour from some groups has become a source of resentment among the city’s residents. In May 2018, Amsterdam launched its Enjoy and Respect campaign to remind visitors that they would be fined for littering, making too much noise and public alcohol consumption.

Read more in this article by Charlotte Gifford in Business Destinations.

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